The Effectiveness of Graphics in Disclosing Quantitative Information on Market Risk: An Experimental Investigation
DOI:
https://doi.org/10.66674/v6rjp785Abstract
The effectiveness of graphics in disclosing quantitative information on market risk is examined using an experimental study. Two groups of postgraduate students are presented with an extract of a firm's annual report containing information on market risk. One group of subjects are presented with purely narrative disclosure, the other with a narrative disclosure supplemented with a graphical display. The results from the experiment demonstrate the superiority of graphical supplemented market risk disclosure format over purely narrative on four factors; predictive accuracy, confidence level of the prediction, task easiness and report comprehensibility.
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Copyright (c) 1997 Peter Casson, Sofri Yahya (Author)

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